Where We're Going

Melville, NY, April 12, 2010 - Adding another key component to its staff and capabilities, Lobo & Petrocine, the Melville-based marketing communications firm, has hired Virginia Suhr of Westbury, NY, as Account Supervisor/Associate Media Director.

“As we continue to grow, we are adding talented professionals like Virginia to offer our clients even more timely and cost-effective services,” commented Rick Bodamer, Partner and Creative Director at LoBo & Petrocine. Virginia’s experience in both traditional media and new media is a big plus for our agency. In addition to being involved in all aspects of media planning and buying, she will help manage several accounts and be instrumental in our new business efforts.

After beginning her career at Grey Advertising, Ms. Suhr moved to SFM Media (later MPG) where she worked for over 20 years on such blue-chip accounts as Avis, Oppenheimer Funds, Intel, MCI, Nike, Haggar, ConAgra, Pfizer, Audi, ING, Smith-Kline and Outback Steakhouses.

Prior to joining Lobo & Petrocine, Virginia was Senior Media Director at Greenstone/Fontana, working on such accounts as Francesco Rinaldi Pasta Sauces, Spike’s Santa Fe Salsa, Arbor Mortgage, the Tobacco Action Coalition, Planned Parenthood, and Spellman Electronics. She has an MBA in marketing from Hofstra University.

Headquartered in Melville, NY, LoBo & Petrocine Marketing Communications was founded in 2003 by partners Russ Petrocine, Lou Lopriore and Rick Bodamer. With gross billings currently in excess of $16 million, the agency does work for a wide range of clients in education, finance, healthcare, natural nutrition, hospitality, the automotive industry and more.

Melville, NY, March 17th, 2010 - Lobo & Petrocine, the Melville-based marketing communications firm, announced today that it has been selected agency of record for Personal Training Institute (PTI) which offers a unique one-to-one approach to training and nutrition at 14 locations in Nassau and Suffolk counties, New York City, Westchester and Buffalo.

As opposed to traditional "self-service gyms", PTI’s innovative fitness and weight loss programs stress personal hands-on instruction and counseling by certified trainers and nutritionists. "In short, our clients never work out alone and always have expert support and guidance to help them achieve better results," explained Evan Kaplan, PTI president. "We are very happy to have LoBo & Petrocine as a new partner to help promote this extremely important point of differentiation that is the heart of our brand."

According to LoBo President Russ Petrocine, the agency has already begun advertising and promotional work for PTI that includes print ads, internal merchandising, direct mail and broadcast, out-of-home and interactive media.

"Our objective is to entice new members as well as maintain existing membership at all PTI locations," he said. "Since PTI offers franchising opportunities, we will also be involved in soliciting new prospects and launching new locations." PTI is currently opening new locations in Montclair New Jersey, Connecticut, Virginia and California with plans for further expansion in the near future.

"Much more than a gym, PTI is a highly personal approach to training and nutrition that really works for people of all ages and levels of fitness," said Mr. Petrocine. "We look forward to working together and making their unique programs even more successful."

Headquartered in Melville, NY, LoBo & Petrocine Marketing Communications was founded in 2003 by partners Russ Petrocine, Lou Lopriore and Rick Bodamer. With gross billings currently in excess of $19 million, the agency does work for a wide range of clients in education, finance, healthcare, natural nutrition, hospitality, the automotive industry and more.

Melville, NY, May 22, 2009 - Lobo & Petrocine, the Melville-based marketing communications firm, announced today that it has been selected to handle the advertising and promotional work for Health Care Products (HCP), a division of Hi-Tech Pharmacal Inc., a world leader in formulating science-based, over-the-counter health aids and nutritional products for people with diabetes.

"HCP makes a full line of quality products that can truly make a difference in people’s lives," commented LoBo partner and creative director, Lou Lopriore. "We’ve worked with HCP on a number of specific projects including package design for a number of products as well as creating and placing advertising campaigns for both the trade and consumers."

HCP’s innovative product line includes Diabetic Tussin, OTC cough and cold remedies, Diabetic Derm skin/foot care creams, Multi-betic multi-vitamins/supplements, Diabeti Sweet, a sugar substitute, and Zostrix, topical pain management products for arthritis, neuropathy, and general foot pain.

"We are very pleased with our relationship with Lobo & Petrocine," said Marlene Ross, Vice President of Marketing at HCP. "They continue to do excellent work for us and bring a level of expertise, creativity and commitment that will help move our brands forward in the future."

Headquartered in Melville, NY, LoBo & Petrocine Marketing Communications was founded in 2003 by partners Russ Petrocine, Lou Lopriore and Rick Bodamer. With gross billings currently in excess of $14 million, the agency does work for a wide range of clients in education, finance, healthcare, natural nutrition, hospitality, the automotive industry and more.

Melville, NY, May 18, 2009 - In an effort to recruit more college students in an increasingly competitive marketplace, LoBo & Petrocine, the Melville-based marketing communications firm, and its client, Monroe College, are taking over subway cars, stations and buses throughout the metropolitan New York area with a highly innovative and very targeted out-of-home advertising campaign.

"Our research showed that a large percentage of Monroe College students are heavy users of subways and buses," stated LoBo & Petrocine President Russ Petrocine, "so our objective is to be as visible as possible on public transportation. In many cases, this has meant making "domination" buys to enhance our visibility."

"Monroe College really challenged us to find innovative ways to make a greater impact in this media," continued Mr. Petrocine. "They wanted to try new approaches to reach their audience and never hesitated when an opportunity presented itself. So working with our media partners, we explored, developed and were first to launch several new and creative out-of-home media applications."

At LoBo’s direction, Monroe was the first college to take advantage of CBS Outdoor’s "Brand Train" Program, where an advertiser purchases all of the signage on one side of 10% of the subway cars throughout the subway system.

The agency then tested Titan Outdoor’s "Michelangelo" concept, where advertising is placed on the interior ceiling of city buses. Monroe was the second advertiser to try this, following only the NYPD.

Again working with CBS Outdoor, LoBo and Monroe were the first advertisers to try a "station domination" program outside of Manhattan. At selected subway stations, Monroe bought 100% of the available advertising inventory in the station.

When CBS Outdoor began offering advertising on the exterior of local subway trains, once again LoBo and Monroe College were the first to recognize the potential and jumped on the opportunity.

"It’s all about putting our eggs in a more concentrated basket," said Mr. Petrocine. "By dominating select spatial areas where our target audience is every day, we are making Monroe College top-of-mind in areas that are important to the school. So far, our out-of-home campaign is doing an excellent job of promoting Monroe’s Associate, Bachelor, MBA and online degree programs." Mr. Petrocine added, "Our out-of-home efforts really show prospective students who regularly ride the subways how extensive an education Monroe College offers."

Monroe College has been providing a career-focused quality education for over 75 years. With over 7,000 students, Monroe has campuses in the Bronx and New Rochelle. They also offer degrees through their Online Program.

Headquartered in Melville, NY, LoBo & Petrocine Marketing Communications was founded in 2003 by partners Russ Petrocine, Lou Lopriore and Rick Bodamer. With gross billings currently in excess of $14 million, the agency does work for a wide range of clients in education, finance, healthcare, natural nutrition, hospitality, the automotive industry and more.

Melville, NY, May 15, 2009 - Lobo & Petrocine, the Melville-based marketing communications firm, has hired Darlene Puntillo of Medford, NY, as a Senior Account Executive. As part of the agency’s account team, she will be working on several of the agency’s key pieces of business, including Bryant & Stratton College and Indxis Financial Services.

"In this economy, good strategic thinking as well as conscientious personal service are more important than ever," explained LoBo President, Russ Petrocine. "Darlene’s extensive experience in account services and her strong professional ethic will add considerably to our capabilities, helping us become even more responsive to our clients’ needs."

Before joining Lobo & Petrocine, Ms. Puntillo was an Account Executive for almost six years at KDJ Advertising where she worked on several accounts, including North Fork Bank, Sandler O’Neil, Restaurant Management Inc., Scimitar, Capital Advisors Group, and Lancer Insurance. Prior to that, she worked at Cameron Advertising and at Travel Agent Magazine where she managed the sales department and acted as liaison between the advertising and editorial staff.

Ms. Puntillo is a graduate of Long Island University – Southampton Campus, where she earned a BFA in Communications-Advertising/Public Relations in 1995.

Headquartered in Melville, NY, LoBo & Petrocine Marketing Communications was founded in 2003 by partners Russ Petrocine, Lou Lopriore and Rick Bodamer. With gross billings currently in excess of $14 million, the agency does work for a wide range of clients in education, finance, healthcare, natural nutrition, hospitality, the automotive industry and more.