LoBo & Petrocine Long Island advertising agency, marketing company, NY
By Rick Bodamer
Nobody reads anymore. Don’t argue; just keep reading.
We are living in a world of 150-character Tweets, clipped and abbreviated text messages, and emails and blogs acting like verbal Ambien if they exceed a few hundred words.
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We think of Google and Facebook as Web gorillas. They’ll be around forever. Yet, with the rate that the tech world is moving these days, there are good reasons to think both might be gone completely in 5 – 8 years. Not bankrupt gone, but MySpace gone. And there’s some academic theory to back up that view, along with casual observations from recent history.
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On “Two and a Half Men” the other night Weldon was talking to his girlfriend over Skype when her five-year-old peeked up into the bottom of the screen and said, “I love you Weldon!” And he replied, “I love you too!”
A sweet moment? Sure. But for me it crystallized the inherent power of face-to-face communication, and also spoke to the fundamental limitations of text-based digital communication.
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If you’re in business today, you need a website. It’s that plain and simple. But all websites are not created equal, nor are they all optimized for maximum allure and functionality. In fact, many are built and just forgotten over time. They sit fallow like an old, dusty book on the shelf of the World Wide Web.
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According to an article on CNNMoney.com, if you use LinkedIn, you’ve probably told the site where you work, what you do and who you work with. That’s a gold mine for hackers, who are increasingly savvy in using that kind of public — but personal — information for pinpoint attacks.
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