Direct Responce

Personal, Precise, Persuasive

Branding is only one facet of advertising (albeit a very valuable one). In today's increasingly fragmented, personalized, on-demand marketplace, direct response marketing can be equally important. You only have to look at the growing impact of the Internet to see the possibilities.

While branding can ultimately influence a purchasing decision, direct marketing can spur immediate inquiry and communication, if not a commitment right on the spot. It requires a more personal, focused and direct dialogue with a target - an "individual wooing" rather than a more traditional "mass appeal".

At LoBo & Petrocine, our DR experience speaks volumes. It's unusual to find a marketing communications agency that's adept at both branding and direct response. But we are and we have the body of work to prove it. Not only do we know all the touch points and most effective ways to communicate with prospects on a more one-to-one basis, we are very familiar with the direct communication avenues now available to advertisers, having already utilized many for our existing clients.